Why More Sneaker Brands Are Choosing Private Label ...

To keep up with the evolving fashion trends. Sneaker brands are turning to private label manufacturing. 

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Many manufacturers are offering high-quality private label sneakers at affordable prices. They also help brands to create their unique identity and beat their competitors. 

Among many manufacturers, Teshi footwear has stood out. With their 20+ years of experience, they offer valuable solutions to brands to boost their profit margins. 

If you are confused, whether you should work with private label manufacturers or not, this guide is for you.

5 Common Reasons More Sneaker Brands Are Choosing Private Label Manufacturing

Working with a private label manufacturing unit comes with a lot of benefits. That’s the reason why many sneaker brands are shifting towards them. Let’s take a look at them:

1- Better Control Over Production Using Private Label Manufacturing

Private label manufacturing allows sneaker brands to control each aspect of the manufacturing process. 

From the initial design selection to final testing, brands have access to everything. This will enable them to maintain the quality of the products. 

They can ensure whether each product meets the international quality standards or not. Brands can also add scalability to their business. 

They can limit the production quantity as per demand. If there is a massive demand for a specific sneaker style, they can produce it in bulk. 

On the other hand, if the consumer wants customized sneakers, then the production quantity can be reduced without wasting resources. 

Because of this flexibility, sneaker brands can manage their inventory easily. They can also introduce custom sneaker lines to please consumers who prefer personalization.

2- Low Cost in Private Label Manufacturing

The other major advantage that attracts brands towards private label manufacturing is the cost. 

Collaborating with private label manufacturers reduces the overall manufacturing cost. This is because brands don’t have to set up their manufacturing units. 

They can save the cost that they would need to spend on technology, labor, and equipment. 

Also, private manufacturers have better supply chain networks. They can outsource the material at lower rates than a new brand owner. Plus, the labor cost is low. 

They hire experienced labor working on low wages to save on production costs. Sneaker brands can deal with the manufacturer according to their budget. 

They just need to fix an amount that satisfies both parties. Meanwhile, brands can spend the saved amount on other aspects of the business, like marketing. 

They can spend their time and money on investing in advanced marketing strategies to boost their sales.  

3- Unique Brand Identity

Private label manufacturing handles all the production work and allows brands to focus on their vision. 

They help brands improve their branding and marketing. Sneaker brands can invest their time and resources in searching for creative strategies that help them to grow. 

By using social platforms, they can interact with consumers. They can find out what features consumers are looking for. 

As per the collected information, they can modify their strategies and fulfill their demands. This will help them to gain consumers’ trust and stand out in the market.

4- Quality Assurance in Private Label Manufacturing

To build brand identity and gain consumers’ trust, it is necessary to offer better quality products.

Private label manufacturing helps brands provide top-class quality. They outsource top-notch products from the best sellers. They also ensure the products are sustainable. 

The choice of quality materials makes the production process smooth. Moreover, the use of high-end technology keeps full control of quality and reduces the number of errors. 

The hardworking laborers check each piece to ensure it is durable and can handle regular wear and tear. 

Sneaker brands can also check the durability of each product to ensure they are serving the best to consumers. 

Brands can also set their quality benchmarks and do regular audits to make sure sneakers align with their standards. 

Furthermore, if the brand does not have time for the daily audit, it can hire a quality check team as well. By doing so, brands can focus on other aspects.

5- Environmental & Ethical Considerations

Sustainability is the requirement of today’s generation. Private label manufacturing fulfills this demand by choosing sustainable production processes. 

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They not only invest in sustainable materials but also ensure the process they are using is eco-friendly. Also, the whole process is transparent. 

Brands can review everything and make sure the manufacturer is adhering to environmental regulations. 

Furthermore, brands can visit the working unit to ensure labor laws are followed strictly. This will help them to fulfill their corporate social responsibility.

Summing Up!

Choosing private label manufacturing to make the sneakers is one of the best decisions brands can make. 

They can reduce half of their work and save their resources. With a private manufacturer by their side, they don’t have to think about outsourcing materials, labor costs, or mainly setting up a production unit. 

They can solely focus on creating a unique brand identity by making creative designs. This will help them attract many consumers and boost profit margins.

If you’re a brand looking to expand your product offerings or an entrepreneur stepping into the footwear market, understanding the intricacies of private label shoe manufacturing is essential. This guide aims to answer all the crucial questions you might have about partnering with a private label shoe manufacturer, ensuring you are well-informed and prepared for this journey.

Table of Contents

1. What is a Private Label Shoe Manufacturer?

A private label shoe manufacturer is a company that designs, produces, and sometimes even markets footwear, which is then branded and sold by another company. This allows brands to focus on their core strengths such as marketing and sales, while leveraging the expertise of established manufacturers for production.

2. Advantages of Private Label Shoe Manufacturing

There are several advantages to opting for private label shoe manufacturing:

• Customization: You can design shoes that perfectly align with your brand’s identity and customer preferences.
• Cost-Effective: Avoid the high costs associated with setting up manufacturing facilities.
• Focus on Branding: Concentrate on building your brand, marketing, and distribution while leaving the production to experts.
• Flexibility: Scale your orders up or down based on demand without worrying about production capabilities.

3. What Types of Shoes Can be Produced?

Private label shoe manufacturers are versatile and can produce a wide range of footwear, including but not limited to:

• Casual Shoes: Sneakers, loafers, slip-ons.
• Formal Shoes: Oxfords, derbies, brogues.
• Athletic Shoes: Running shoes, training shoes, sports-specific footwear.
• Boots: Ankle boots, knee-high boots, hiking boots.
• Sandals: Flip-flops, slides, gladiator sandals.
• Specialized Footwear: Orthopedic shoes, safety shoes, eco-friendly shoes.

4. How Does the Design Process Work?

The design process typically involves several stages:

• Initial Consultation: Discuss your ideas, target market, and design specifications.
• Concept Development: The manufacturer creates initial design concepts based on your input.
• Prototyping: A prototype is developed for your review and feedback.
• Revisions: Adjustments are made based on your feedback to perfect the design.
• Final Approval: Once you are satisfied, the design is finalized and ready for production.

5. What Materials Are Used in Shoe Manufacturing?

The choice of materials can significantly impact the quality, durability, and cost of the shoes. Common materials include:

• Leather: Offers durability and a premium feel. Used in formal and high-end casual shoes.
• Synthetic Leather: Cost-effective and versatile, used in various types of footwear.
• Textiles: Includes canvas, mesh, and other fabrics. Common in casual and athletic shoes.
• Rubber: Used for soles due to its durability and flexibility.
• Eco-Friendly Materials: Includes recycled materials, organic cotton, and sustainable leathers.

6. How is Quality Ensured?

Quality assurance is a critical aspect of shoe manufacturing. It involves:

• Material Inspection: Checking the quality of materials before production.
• In-Process Checks: Regular inspections during various stages of production.
• Final Inspection: Thorough examination of finished products to ensure they meet quality standards.
• Compliance with Standards: Adhering to industry standards and certifications like ISO .

7. Understanding the Production Capacity

Production capacity is a key consideration, especially if you anticipate significant demand. Here’s what you need to know:

• Capacity Planning: Manufacturers should provide clear information on their production capabilities and lead times.
• Scalability: Ensure they can scale production to meet your growing demands.
• Turnaround Time: Typical lead times range from 8 to 12 weeks, but this can vary based on the complexity and size of the order.

8. Minimum Order Quantity (MOQ)

MOQ is the minimum number of units a manufacturer will produce in a single order. This varies by manufacturer and can range from 600 to 1,000 pairs per style. Understanding the MOQ is essential for planning your inventory and budget.

9. Pricing and Payment Terms

Pricing is influenced by several factors:

• Design Complexity: More intricate designs often cost more.
• Material Selection: Premium materials increase costs.
• Order Quantity: Larger orders generally reduce the per-unit cost.
• Customization: Additional customizations like logos, special packaging, etc., can affect the price.

Payment terms typically include a percentage deposit upon order confirmation and the balance before shipment. It’s important to discuss and agree on payment terms upfront.

10. How to Choose the Right Manufacturer?

Choosing the right private label shoe manufacturer is crucial for your brand’s success. Consider the following factors:

• Experience and Expertise: Look for manufacturers with a proven track record in the types of shoes you want to produce.
• Quality Standards: Ensure they have stringent quality control processes.
• Flexibility and Scalability: They should be able to accommodate both small and large orders.
• Communication: Effective communication is key to ensuring your vision is understood and executed.
• Compliance and Certifications: Check for compliance with industry standards and necessary certifications.

11.Why Choose A Private Label Shoe Manufacturer in China?

• Cost-Effective Production
• High Manufacturing Expertise
• Wide Range of Materials
• Customization and Flexibility
• Advanced Infrastructure
• Comprehensive Services
• Competitive Edge
• Quality Assurance
• Strong Supplier Relationships
• Cultural and Business Compatibility

12.Why Choose CITY-EXPLORER SHOE as Your Private Label Shoe Manufacturer?

Extensive Experience

With years of expertise in the shoe manufacturing industry, we excel at fulfilling your private label requirements. From materials and accessories to packaging and design, we offer comprehensive support, including assistance with shipping logistics.

Our Private Label Shoe Manufacturing Process:

1. Concept Understanding:
   • Our design team starts by grasping your design concepts. Share your ideas, pictures, or real samples, or select from our existing models for customization. We’ll then create digital drafts to give you a clear visual of the designs.
2. Color Variations:
   • Once the digital draft is approved, we can generate multiple color options for the same design. This helps you decide on the colors for your order, based on available material colors.
3. Material and Cost Consultation:
   • As a professional private label shoe manufacturer, we provide recommendations on materials and color combinations tailored to your market. We also discuss cost adjustments to ensure a smooth and efficient process.
4. Prototyping:
   • We conduct tests and create die cutters, leading to the production of trial shoes. This process usually takes 3-7 days, depending on style and material availability. We prioritize private label projects to meet your urgent selling needs.
5. Collection Development:
   • Understanding the importance of a cohesive collection, our design team can create a series of designs if required. This service enhances your selling potential by offering a well-rounded product line.
6. Market-Specific Design:
   • After a few orders, our designers gain a deeper understanding of your market demands. We can then assign a team to create new designs for you weekly, if necessary, ensuring you stay ahead in the market.
7. Packaging Coordination:
   • During and before mass production, we collaborate with you to finalize packaging details, including private label tags, boxes, and dust bags, ensuring every aspect aligns with your brand.
8. Sample Confirmation:
   • Once a sample is finished, we provide clear photos or videos for your approval, or send the sample for a thorough quality check.

High-Quality Production

Upon sample approval, our team proceeds to mass production, maintaining the same quality as the sample. Our advanced production lines, standardized management, state-of-the-art equipment, and skilled workers ensure exceptional quality for your private label shoe orders. With over a decade of experience, we are confident in our ability to deliver top-notch products.

Flexible Manufacturing Process

We accommodate special requests, such as using imported materials. If you need specific materials from other countries, we can assist with importing and securely managing them for your current and future orders.

Exceptional Customer Service

As a thoughtful private label shoe manufacturers, we offer additional services like photo shoots and video production through our partnered studios. We aim to support your business comprehensively, enhancing your pre-sale efforts and helping your business thrive.

Choose us as your private label shoe manufacturer and experience the difference in quality, service, and dedication.

. If you are looking for the best  custom shoe manufacturers, CITY-EXPLORER SHOE is the best place to come. As your manufacturer, we can help you through the steps of establishing a successful footwear brand.

For further information about our products and services, please don’t hesitate to contact our team!

The company is the world’s best china footwear manufacturers supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.